The largest and most expensive advertising screens in the world

Human attention is not multiplied, but divided into smaller and smaller portions as the amount of stimuli it perceives grows, making it more and more difficult for elements of reality the individual ability to attract a little of that attention.

We can then set judgment conditional as science and technology advance, the less potential public attention is available. This is the main reason why advertising brands need increasingly powerful resources in terms of communication to get the public to allocate at least a few seconds of the 24 hours that make up their day.

Giant screens to the rescue!

One of the first social areas where technological advances first permeate is marketing (mainly in terms of advertising). If we take into account that up to 65% of what people learn is visual, the path towards the advertisers' solution to get the public's attention is already taking a more defined shape.

Today screens are the main means of reaching most people, either through the web environment seen from a smartphone (smart mobile phone) or occupying a large piece of physical reality with giant LED screens. From iLed Mexico we can testify that this type of advertising communication does not become obsolete, but rather evolves with the scientific context and the consumer culture of society, which is why we recommend including giant advertising screens as part of your media strategy always. that you can invest in them, because as long as human beings have functional eyes as part of their physiology and these are their main means of contact with reality, visual communication will be the most important in almost any promotional strategy of advertising brands.

We already know that the best technology for giant advertising screens is LED panels, but we must not forget that, in parallel, the other characteristic to take into account is the size of the screen and more and more expensive investments are made in this. It is enough to walk around Quito for a few seconds to realize that the businesses and brands that operate in Mexico resort to the use of LED screens in different gigantographic formats (spectacular, billboards, advertisements, etc.). Put more simply, the efforts of brands to attract the visual trajectory of their audience are increasing.

The biggest in the world

We are passionate about cutting-edge technology applied to giant screens, which is why at iLed Mexico we have given ourselves the task of bringing you 7 examples of the largest screens that exist in the world.

Suzhou Sky Screen

Located in Suzhou's Harmony Times Square (in Jiangsu province, China), it holds the record for the largest video screen in the world. It measures 16,000 m2 and is made up of 20 million Nichia 3-in-1 LEDs, with a density of 952 pixels per m2 and a maximum luminance of 2,000 nits. It is the third “sky screen” built in the world, behind the Fremont Street Vault in Las Vegas and The Place in Beijing. There is no public data on the investment made to build this achievement of oriental engineering, but we are sure that it was not small.

Viva Vision Sky Screen

It is a barrel vault that is part of the Fremont Street Experience in Las Vegas, Nevada and extends for approximately 12,077 m2 on public roads. In 2019, it underwent a renovation estimated at thirty-two million dollars, since then the new screen has 49 million energy-efficient LEDs capable of emitting up to 5,000 nits of luminance. Every day a show of lights and sounds is presented in this vault that starts at 6:00 pm and ends at 2:00 am.

Phoenix Island buildings

The protagonists of this artificial island are five buildings that are covered by 33,000 linear meters of LED curtains. No specific figures for the cost of this graphic structure are known, but the complex nicknamed "the Oriental Dubai" required an investment of over four hundred and sixty-four million dollars. It is located in Sanya, a city in Hainan Province, China.

Facade of the Taman Anggrek Mall

The Taman Anggrek is an orchid garden themed mall that is located in West Jakarta, Indonesia. Once home to the world's largest LED screen, it was built in 2012 in five blocks as part of the renovation of the venue 15 years after its inauguration and, with 28,152 LED modules and 862,920 pixels, occupies an area of 8,675 m2 of its curved outer wall.

The Place Sky Screen

The Place is a shopping center located in the financial district of Beijing, China that has a 7,500 m2 "sky screen" whose construction cost was around thirty-two million dollars, an interesting parallel with the renovation of La Viva Vision Sky Screen taking into account that both screens were designed by Jeremy Railton.

The screen rises 25 meters above the ground of the place and, when it is not part of a specific visual spectacle, it reproduces a virtual aquarium as a maintenance promotional animation.

Samsung InfinityScreen

Actually, this name refers to a standard 360º screen format designed for stadiums by the South Korean brand Samsung, but this time we are referring to the Infinity Screen installed in the SoFi Stadium in Inglewood, California in the United States, which is placed at almost 38 meters above the ground and measures 6,503 m2 in area.

This giant screen has a very unusual engineering, since it is made up of more than 80 million pixels arranged with a pixel pitch (distance between pixels) of just 8 mm, which is intended to project a 4K resolution despite of its large size (let us remember that in graphic communication the relationship between size and resolution tends to be inversely proportional, that is, the larger the size, the lower the resolution, mainly to considerably reduce costs and optimize the quality of the transmitted content). Each LED panel is between 6 and 12 meters long and from iLed Mexico we cannot imagine the colossal cost that both building and maintaining a screen with these monstrous specifications must imply, since only the initial investment of this project was five billion dollars. Dollars.

All of the above gives it the title of the largest graphical control system in the history of sports.

Exterior Screen of the Mexico City Arena

In this competition for the largest and most powerful outdoor LED screens that seems to be fundamentally between the United States and China, a worthy competitor from Latin America has crept in. This is the Arena Ciudad de México show venue, whose façade is mostly occupied by a 6,200 m2 LED screen, to which is added an interior screen of 700 m2 (one of the largest in the world in terms of indoor giant screens) and 450 linear meters of digital rings that surround the stands.

There is no public data on the construction cost of this screen, but the arena project ended with a total investment of 300 million dollars.

The Halo of the Mercedes-Benz Stadium

Located on the roof of the Mercedes-Benz Stadium in Atlanta, Georgia in the United States, is The Halo, a 360º ring-shaped screen that surrounds the inside of the stadium and covers an area of 5,793 m2. It should be noted that another 1,900 m2 of LEDs distributed in 15 screens were placed inside the enclosure, adding between El Halo and the interior screens more than sixty-two million LEDs installed in the place.

It has not been revealed how much was invested specifically for the implementation of the screen, but the stadium project is estimated to have cost approximately 1.5 billion dollars.

Tauron Arena

As you may have noticed, so far we have not mentioned any European competitor in this fair due to the large dimensions of the outdoor LED screens, but Poland presents from its second most populous city (Krakow) the outdoor LED screen of the Tauron Arena, a stadium inaugurated in 2014. This screen surrounds 5,200 m2 of its façade and its main segment measures 540 m2.

We do not know how much money was invested to build this work of graphic engineering, but to give you an idea, it took 3 months, eighty tons of aluminum, 80 engineers and climbers to install this screen.