How giant LED screens have gradually changed the industry of billboards and advertising spaces in Mexico
There are few Mexicans who have asked ourselves, but what time did all these giant screens arrive in our city? This is because almost without realizing it, for more than 30 years giant LED screens have been little Little changing the advertising industry in Mexico and other Latin American countries, by gradually replacing the traditional static panoramic ads that have dominated the urban landscape for decades.These screens that some call avenue screens and others simply giant screens have gained ground thanks to its versatility and ability to display multiple ads in a single space.
Suddenly the static spaces were now showing video, multiplying a space by ten and by a hundred
One of the main benefits of giant LED screens in our Mexican cities is their ability to display dynamic and moving content. Unlike static ads that could only display a fixed image, these screens can broadcast videos , animations and messages in real time, grabbing people's attention more effectively. Motion and streaming video grab viewers' attention and keep them engaged with the content.
They became more and more accessible to acquire due to their electronic components.
Unlike static ads, giant LED screens have experienced a significant reduction in their production and maintenance costs over the years. Thanks to technological advances and increasing demand, these screens are becoming increasingly cheaper, more durable and easier to install.This has allowed more companies and owners of public spaces in Monterrey, CDMX, Guadalajara and other cities, many of them touristic, to make profitable and monetize these advertising spaces, generating constant income by being able to display hundreds of of ads per day.
The visibility of the screens was much higher than that of the static ads
Another thing to consider is the visibility of giant LED screens. Unlike static ads that can be difficult to see in bright sunlight, these screens have significantly improved brightness and sharpness, allowing the viewer to content is viewable even in broad daylight conditions. In addition, these screens are designed to withstand inclement weather, such as rain, wind and high temperatures, ensuring their durability and long-term performance. This is significant in cities like Monterrey where every September there are strong winds and rains, as well as great periods of heat and cold. The fact that advertising screens can withstand extreme climates better and better has been essential in their proliferation.
A battle that from the beginning had a clear winner
It was clear that avenue displays had a huge advantage over static ads. It's no surprise then that giant LED screens have transformed the advertising landscape in Mexico and Latin America. They have replaced the old static ads with their ability to display dynamic and moving content, grabbing people's attention more effectively.In addition, their reduced costs, increased visibility and weather resistance make these displays a very economically attractive option for those who want to promote their products or services. No doubt these displays will continue to evolve and leave a mark on the advertising industry for years to come.
